Archive for 07/12

Everything I Know About Self-Promotion I Learned from The Princess Bride

I got a great response to my previous article, “Everything I Know About Consulting…”, and it made me realize that there are even more things to be learned from classic 80’s cinema. While good consulting techniques are certainly important to help us land our next client, they’re not the total package.  We have to also use certain skills after we’ve landed the project to show that we were indeed the right person to pick for the job, and worthy of even more projects. This falls into the category of self-promotion – our ability to display our expertise, ability, and confidence to those around us, so that we’re seen as the very subject matter expert we claim to be.  And what better piece of work to illustrate these techniques than that classic movie “The Princess Bride”*. Let’s take a look at what this movie has to tell us about how to promote ourselves:


Continue Reading

ShareThis